Details
National Geographic
National Geographic runs a series of retail stores that help fund the non-profit mission of the National Geographic Society. The stores carry a variety of maps, books, and educational games that help stimulate curiosity about the world, geography and science. As part of an initiative to explore the City of the Future and the role of urban greening, the flagship store on Regent Street in London has a living wall in the storefront that can be seen by the over 1 million passersby a year.
Design Challenge
As part of an initiative by The Royal Institute of British Architects, the Regent Street Association and media partner ELLE Decoration, National Geographic wanted to create an outdoor, adventure statement in their front window using plants. The challenge was that they needed to create this installation without blocking out the light and visibility through the store window display. The solution was to create a narrow living wall that ran from floor to ceiling, creating a dramatic visual punctuation. The narrow section of wall that the Pockets are mounted to was created custom for the installation and exactly fits the width of one Pocket.
Date of Install
May 2011
Owner
Designer
Paula Craft & John Pegg is a landscape design and architectural studio in the UK that focuses on art, architecture and urban design commissions.
Access
The retail store is open daily. The installation can be seen from the street at 83-97 Regent Street, London.
Details
Pockets
This installation is composed of (11) Chocolate Wally Ones with reservoir.
The Pockets are hung one above another, covering an area 24” wide and almost 12’ high.
A light weight wood frame was created to support the Pockets. The installation took two people less than half a day to install, including hanging the frame, mounting the Pockets and doing the planting.
Details
Plant List
Asplenium Scolopendrium – Angustifolia
Asplenium Trichomanes – Maidenhair
Blechnum Spicant – Hard Fern
Cyrtomium Fortunei
Dryopteris Affinis – Scaly Male Fern
Nephrolepis exaltata Bostoniensis – Boston Fern
Polysticitum Polyblepharum
Pothos ‘– Golden
Scindapsus – Devils Ivy
Details
Irrigation
The living wall is hand watered weekly.